Outdoor advertising signs in the townscape: A visual resource? : this study is submitted in partial fulfilment of the requirements for the Diploma in Landscape Architecture, Lincoln College, University of Canterbury

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Title

Outdoor advertising signs in the townscape: A visual resource? : this study is submitted in partial fulfilment of the requirements for the Diploma in Landscape Architecture, Lincoln College, University of Canterbury

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

Advertising is recognised to be an essential service in today's world. Amongst other things, it serves to keep consumers informed of services and goods available and locations where they may be bought. However, outdoor advertising signs can be visually unappealing and as such denigrated by members of the public. Yet while advertising of any kind is justifiably condemned in a wilderness landscape - a 'natural' landscape where it is incongruous - that is not to say that it must be outlaw...

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Format

Research Paper

Research format

Thesis

Thesis level

Undergraduate

Date created

1984

Creator

Kok, Jiuan Jiuan

URL

https://hdl.handle.net/10182/3560

Related subjects

advertising / visual / signs / outdoor advertising / Landscape Architecture / Marketing Communications

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