A better statistical method for A/B testing in marketing campaigns

About this item

Title

A better statistical method for A/B testing in marketing campaigns

Content partner

National Library of New Zealand

Collection

Index New Zealand

Description

Presents a way to perform the statistical analysis associated with these experiments in campaign marketing, including advertising and promotion research or e-marketing.

Format

Journal

Date created

2006

Creator

Burke, Scott, (University of South Australia, School of Marketing) (and others)

URL

http://natlib.govt.nz/records/20448645

Related subjects

Mathematical models / Consumers / Human behavior / Marketing research

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