Marmite® v Ma'amite : why did Sanitarium® freak? / by Garry Williams

About this item

Title

Marmite® v Ma'amite : why did Sanitarium® freak? / by Garry Williams

Content partner

National Library of New Zealand

Collection

Index New Zealand

Description

Examines the reaction of Sanitarium, owner of the Marmite registered trademark in New Zealand, to the importation of UK-produced Marmite product (labelled 'Ma'amite' in honour of the Queen) by a company called Savage Limited for a store in Kaiapoi called 'Piccadilly Circus' which specialises in the sale of British grocery products. Backgrounds the Customs seizure of the goods put in place by Sanitarium under the Trade Marks Act 2002 and the subsequent High Court proceedings issued against Sa...

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Format

Journal

Date created

9 Nov 2012

Creator

Williams, Garry

URL

http://natlib.govt.nz/records/31484348

Related subjects

Marmite (Trademark) / Trademark infringement

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