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Advertisement on the back of a bus

Advertisement on the back of a bus
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About this item

Title
Advertisement on the back of a bus
Content partner
Manatū Taonga, the Ministry for Culture and Heritage
Collection
Te Ara - The Encyclopedia of New Zealand
Description

Buses have been another site for inventive advertising. This advertisement for Trumpet ice creams was an Axis competition winner for Colenso in 2006. When the image was posted on the Flickr website, the photographer commented ‘Kiwi translation for those who don’t understand … “Togs” are swimming trunks. These ones would also be called speedos, or budgie smugglers.’ The need for a translation emphasises how far advertising agencies in the 2000s appealed to New Zealand experiences using New Zea...

Format
Image
Date created
4 March 2010
Creator
Jim Henderson
Contributing partner
Different Perspectacles
URL
https://teara.govt.nz/en/photograph/22422/advertisement-on-the-back-of-a-bus

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