About this item
- Title
- The Four Square man
- Content partner
- Manatū Taonga, the Ministry for Culture and Heritage
- Collection
- Te Ara - The Encyclopedia of New Zealand
- Description
This print by artist Dick Frizzell celebrates an icon of New Zealand life for many decades. The Four Square brand has been used to market this chain of grocery stores since 1924, when the company secretary was doodling and drew a square around the number 4 on a calendar. The smiling cartoon grocer with a sharpened pencil behind his ear appeared in the early 1950s, and was designed by the advertising department of Foodstuffs (the parent company).
- Format
- Image
- Date created
- 6 April 2010
- Creator
- Dick Frizzell
- Contributing partner
- Te Ara - The Encyclopedia of New Zealand
- URL
- https://teara.govt.nz/en/artwork/25476/the-four-square-man
What can I do with this item?
Check copyright status and what you can do with this item
Check informationReport this item
If you believe this item breaches our terms of use please report this item
Report this itemDigitalNZ brings together more than 30 million items from institutions so that they are easy to find and use. This information is the best information we could find on this item. This item was added on 30 April 2013, and updated 26 November 2025.
Learn more about how we work.
Share
What is the copyright status of this item?
Share, Modify
See below for specifics about how you may use this item.

More Information
Manatū Taonga, the Ministry for Culture and Heritage has this to say about the rights status of this item:
http://www.teara.govt.nz/copyright, Crown Copyright administered through the New Zealand Ministry for Culture and Heritage Te Manatu Taonga. All text licensed under the Creative Commons Attribution-NonCommercial 3.0 New Zealand Licence unless otherwise stated. Commercial re-use may be allowed on request. All non-text content is subject to specific conditions. Private collection Reference: Dick Frizzell, Dick Frizzell: the painter. Auckland: Godwit, 2009, p. 312 by Dick Frizzell This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.
What can I do with this item?
You must always check with Manatū Taonga, the Ministry for Culture and Heritage to confirm the specific terms of use, but this is our understanding:

Non-infringing use
NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

Share it
This item is suitable for copying and sharing with others, without further permission.

Modify it
This item is suitable for modifying, remixing and building upon, without further permission.

No commercial use
You may not use this item commercially.
What can I do with this item?
Check copyright status and what you can do with this item
Check informationReport this item
If you believe this item breaches our terms of use please report this item
Report this itemDigitalNZ brings together more than 30 million items from institutions so that they are easy to find and use. This information is the best information we could find on this item. This item was added on 30 April 2013, and updated 26 November 2025.
Learn more about how we work.
Share
Related items
Loading...