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The Four Square man

The Four Square man
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About this item

Title
The Four Square man
Content partner
Manatū Taonga, the Ministry for Culture and Heritage
Collection
Te Ara - The Encyclopedia of New Zealand
Description

This print by artist Dick Frizzell celebrates an icon of New Zealand life for many decades. The Four Square brand has been used to market this chain of grocery stores since 1924, when the company secretary was doodling and drew a square around the number 4 on a calendar. The smiling cartoon grocer with a sharpened pencil behind his ear appeared in the early 1950s, and was designed by the advertising department of Foodstuffs (the parent company).

Format
Image
Date created
6 April 2010
Creator
Dick Frizzell
Contributing partner
Te Ara - The Encyclopedia of New Zealand
URL
https://teara.govt.nz/en/artwork/25476/the-four-square-man

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