Adult participation motives: empirical evidence from a workplace exercise programme

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Title

Adult participation motives: empirical evidence from a workplace exercise programme

Content partner

University of Waikato

Collection

ResearchCommons@Waikato

Description

The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the workplace through programme design and promotion. This paper reports research on the motivation for adult participants' involvement in the 2007 Step It Up Challenge (SIUC), a team-based workplace activity programme. The strongest motivation for participation in SIUC related to t...

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Format

Research Paper

Research format

Journal article

Date created

2009

Creator

Davey, Janet / FitzPatrick, Mary / Garland, Ron / Kilgour, A. Mark

URL

https://hdl.handle.net/10289/2721

Related subjects

marketing

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