Consumers WTP for wine with certified origin: preliminary results from latent classes based on attitudinal responses

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Title

Consumers WTP for wine with certified origin: preliminary results from latent classes based on attitudinal responses

Content partner

University of Waikato

Collection

ResearchCommons@Waikato

Description

This article investigates preference heterogeneity of wine consumers by using latent class models based on attitudinal questions. Such responses turn out to be an important source of additional information when the goal is to identify different groups of people with a similar wine preference structure. We assume that preferences are latent and the responses to attitudinal questions are the visible effect of this latent heterogeneity. In this study evidence is found of four different classes o...

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Format

Research Paper

Research format

Journal article

Date created

2009

Creator

Scarpa, Riccardo / Thiene, Mara / Galletto, Luigi

URL

https://hdl.handle.net/10289/2847

Related subjects

latent class attitudinal model / consumer preferences / organic products / WTP / unobserved heterogeneity

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