About this item

Title

A work-from-home wardrobe for Air-Chair : investigating (play + logic = wit) design : an exegesis presented in partial fulfilment of the requirements for the degree of Master of Design, Massey University, Wellington, New Zealand

Content partner

Massey University

Collection

Massey Research Online

Description

In my background as an art director in advertising, I used graphic wit as a communication tool to evoke emotion and connect with my audience; to trigger a smile in the hope of capturing their memories. The thought process behind wit is often a collision of two ideas which Koestler (1964, 35) refers to as ‘bisociation’. Heller (1991, 11) describes “wit and humour in design occur when play and logic are seamlessly intertwined”. This research project uses ( play + logic = wit ) to explore practi...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2011

Creator

Amdal, Karin

URL

https://hdl.handle.net/10179/2253

Related subjects

Graphic wit / Chair design / Working from home / Office furniture / Air-Chair

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