Integrating customer relationship management with data warehousing technology: a banking industry perspective

About this item

Title

Integrating customer relationship management with data warehousing technology: a banking industry perspective

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

This research studies the integration of customer relationship management -CRM-with modern data warehousing -DW- technology in the banking industry. The severe competition within the global financial service industry urges banks to upgrade their business intelligence systems, which ultimately increases their performance. Being the cutting-edge mass data solution, DW technology plays an increasingly important role in the customer segmentation process. In the context of such an environment, thi...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2010

Creator

Sun, Rui

URL

https://openrepository.aut.ac.nz/handle/10292/918

Related subjects

CRM / Data Warehousing technology / Decision Support System / Star Schema / Data Mining / Banking industry

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