Technology, organisation and innovation: the historical development of the UK magazine industry

About this item

Title

Technology, organisation and innovation: the historical development of the UK magazine industry

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

For most of the twentieth century, the publishing of magazines was technologically and organisationally embedded within the printing industry. By charting the origins and evolution of Britain’s principal magazine publisher, IPC, this paper demonstrates how these organisational inflexibilities served to constrain new product development and promoted a competitive regime based upon mass production coupled with a low pricing strategy founded on cheap weekly magazines. During the 1980s, however, ...

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Format

Research paper

Research format

Working or discussion paper

Date created

2003

Creator

Cox, H. / Mowatt, S.

URL

https://openrepository.aut.ac.nz/handle/10292/1129

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2003 © - Copyright of the Author(s)

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