Brand personality differentiation in Formula One motor racing : an Australian view / by Philip J Rosenberger III and Brett Donahay

About this item

Title

Brand personality differentiation in Formula One motor racing : an Australian view / by Philip J Rosenberger III and Brett Donahay

Content partner

National Library of New Zealand

Collection

Index New Zealand

Description

Explores the application of Aaker's (1997) brand personality (BP) construct in the Formula One (F1) motor racing market. Investigates the potential for detecting differences in the BP profiles of four F1 team brands (Ferrari, Williams, BAR, Jaguar), whilst also investigating the influence of fan identification and a F1 team's winning performance on BP.

Format

Journal

Date created

2008

Creator

Rosenberger, Philip J, III, (University of Newcastle, Australia, School of Business and Management, Marketing Group) / Donahay, Brett, (Galileo Kaleidoscope, Sydney)

URL

http://natlib.govt.nz/records/20488052

Related subjects

Automobile racing / Formula One automobiles / Brand loyalty / Sports teams / Charts, diagrams, etc.

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