Constructing demand curves from purchase probability data : an application of the Juster Scale / by Mike Brennan

About this item

Title

Constructing demand curves from purchase probability data : an application of the Juster Scale / by Mike Brennan

Content partner

National Library of New Zealand

Collection

Index New Zealand

Description

Reports on the findings of two studies that examine the most appropriate way of obtaining data on purchase probability. The two sets of data were gathered in the Dept of Marketing's annual Palmerston North Household Omnibus survey, in 1994 and 1995, on the purchase probabilities for the chances of hiring a laser disk player.

Format

Journal

Date created

May 1995

Creator

Brennan, Mike, (Massey University, Dept of Marketing)

URL

http://natlib.govt.nz/records/20563475

Related subjects

Purchasing / Mathematical models / Marketing research

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from National Library of New Zealand before using it.

What can I do with this item?

You must always check with National Library of New Zealand to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.