New Zealand's Destination Image and the Chinese Outbound Market: A Comparative Study Between the Beijing (North) and Guangdong (South) Markets

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Title

New Zealand's Destination Image and the Chinese Outbound Market: A Comparative Study Between the Beijing (North) and Guangdong (South) Markets

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

This thesis examines the similarities and differences between northern and southern Chinese markets (in this case, the Beijing and Guangdong markets) in relation to New Zealand's destination image, from both visitors' and tour guides' perspectives. Destination image issues focused on information source and cultural factors, as well as their interrelationships. The purpose of this research is to achieve a better understanding of the Chinese outbound market as well as the heterogeneous market c...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2006-01-01

Creator

Zhao, Chengcheng

URL

https://openrepository.aut.ac.nz/handle/10292/137

Related subjects

Tourism - New Zealand / Tourism - China. / Tourism

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