Understanding User's Perceived Playfulness Toward Mobile Information and Entertainment Services in New Zealand

About this item

Title

Understanding User's Perceived Playfulness Toward Mobile Information and Entertainment Services in New Zealand

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

The convergence of mobile commerce and internet technologies has promised users unprecedented convenience and greater enjoyment. Over the past few years, the development of mobile information and entertainment services (MIES) has been phenomenal. Recently, research has been conducted into ways toward better acceptance of these services by users. However, many of these studies are technical driven, without discussing important end user needs. To understand users' perception associated with mob...

Read more

Format

Research Paper

Research format

Thesis

Thesis level

Masters

Date created

2006

Creator

Chou, Jacky Po Ching

URL

https://hdl.handle.net/10292/383

Related subjects

Mobile services / Mobile commerce / MIES / Perceived Playfulness

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from Auckland University of Technology before using it.

What can I do with this item?

You must always check with Auckland University of Technology to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.