Complaint about derogatory brand name

About this item

Title

Complaint about derogatory brand name

Content partner

Alexander Turnbull Library

Collection

TAPUHI

Description

Depicits an Inuit person standing in a snowy landscape asking his local shopkeeper for "New Zealander lollies". In the background are igluit (two igloo). The shopkeeper says that he can have "...a choice of Māori, European, Korean, Indian, or Samoan". Refers to a complaint made to Cadbury by Seeka Lee Veevee Parsons, an Inuit tourist, over the use of the word "Eskimo" for the product 'Eskimo pies'. Cadbury said they would continue to market the product using that name despite her complaint t...

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Format

Image

Date created

23 April 2024

URL

http://natlib.govt.nz/records/22659473

Locations

Canada

Related subjects

Cadbury Confectionery / Advertising / Food / Brand name products / Food industry and trade / New Zealand / Ice cream, ices, etc. / Political correctness / Racism in language / Racism / Inuit / Canada

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