The influence of individual characteristics, product attributes and usage situations on consumer behaviour: An exploratory study of the New Zealand, Australian, UK and US wine markets

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Title

The influence of individual characteristics, product attributes and usage situations on consumer behaviour: An exploratory study of the New Zealand, Australian, UK and US wine markets

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

Previous research has suggested that the country of origin cue is important to consumers during their purchase decision making process; the cue is utilised as an indicator of product quality and thus has an effect on purchase decisions. However, country of origin research has been heavily criticised in terms of methodology and has tended to focus on durable, manufactured products such as automobiles, electronics and apparel. This research investigates whether consumers do utilise the coun...

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Format

Research Paper

Research format

Thesis

Thesis level

Doctoral

Date created

2008

Creator

Forbes, Sharon L.

URL

https://hdl.handle.net/10182/901

Related subjects

wine / country of origin / product attributes / demographics / product knowledge / product involvement / usage situations / Marsden::350000 Commerce, Management, Tourism and Services

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