The key elements of success and failure in the NZ kiwifruit industry

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Title

The key elements of success and failure in the NZ kiwifruit industry

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

The study explores the nature and performance of the New Zealand kiwifruit industry from 1980 to 2006. As almost 94 per cent of kiwifruit produced in New Zealand is exported the focus of this study is on the export sector of the kiwifruit industry. Value chain theory is used to define the kiwifruit industry in New Zealand. The value chain links the key participants and organisations that ultimately bring kiwifruit to consumers. Therefore it incorporates the three main stages from the orchard ...

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Format

Research Paper

Research format

Unclassified

Date created

2008-08

Creator

Kilgour, M / Saunders, Caroline / Scrimgeour, F / Zellman, E

URL

https://hdl.handle.net/10182/862

Related subjects

kiwifruit industry / export markets / operating environment / industry structure / kiwifruit market / economic strategy / value chain theory / Marsden::300304 Post harvest technologies / Marsden::340201 Agricultural economics / Marsden::340205 Industry economics and industrial organisation / Agricultural Economics

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