Poster, 'Eat Less Bread'

About this item

Title

Poster, 'Eat Less Bread'

Content partner

Museum of New Zealand Te Papa Tongarewa

Collection

Te Papa Collections Online

Description

This First World War poster urged the conservation of bread in 1917 when the German submarine blockade of Britain had led to serious food shortages. It was part of a publicity campaign mounted by the Food Controller, Lord Rhondda, to encourage food economy instead of imposing food rationing. Rationing was eventually introduced in Britain in 1918. However, despite a scarcity of butter and sugar Britain's bread stocks remained stable during the war.

Format

Image

Date created

1917

Creator

Hazell, Watson and Viney Ltd. / Ministry of Food (Food Controller)

URL

https://collections.tepapa.govt.nz/object/1028268

Related subjects

Food / Bread / War / World War, 1914-1918 / ink / paper / political posters / colour lithography / United Kingdom

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