Making sense of ecopreneurs' decisions to sell up

About this item

Title

Making sense of ecopreneurs' decisions to sell up

Content partner

University of Waikato

Collection

ResearchCommons@Waikato

Description

This article examines the phenomenon of values-based firms being sold to larger mainstream firms. Its focus is on the sensemaking rationale offered by a New Zealand ecopreneur who sold an organic beverage company after 20 years at the helm. The company case study is presented through two enterprise development narratives based on alternative sensemaking modes. Key values-related challenges arising in ecopreneurial business are identified, including (1) adhering to the founder's values, (2) gr...

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Format

Research paper

Research format

Journal article

Date created

2011

Creator

Kearins, Kate / Collins, Eva Marie

URL

https://hdl.handle.net/10289/5185

Related subjects

ecopreneurship / enterprise development / sensemaking

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