Why do visitors go to museums? The Case of 921 Earthquake Museum, Wufong, Taichung

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Title

Why do visitors go to museums? The Case of 921 Earthquake Museum, Wufong, Taichung

Content partner

University of Waikato

Collection

ResearchCommons@Waikato

Description

The paper examines the motives and sources of satisfaction of 286 respondents relating to the 921 Earthquake Museum in Taichung, Taiwan. In concludes that income, age and education remain statistically significant determinants of attitudes, and notes the existence of four clusters derived from k-means analysis but supported by a cross-tabulation of cluster types and categories derived from themes identified in responses to open-ended questions. The paper lends some support to the continuum of...

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Format

Research Paper

Research format

Journal article

Date created

2011

Creator

Ryan, Chris / Hsu, Shih-Yun

URL

https://hdl.handle.net/10289/5353

Related subjects

museums / visitor motives / Taiwan / earthquakes

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