Making Sense and Talking Sense: A Case Study of the Correlations Between Sensemaking, Identity and Image in the New Zealand Functional Food Industry

About this item

Title

Making Sense and Talking Sense: A Case Study of the Correlations Between Sensemaking, Identity and Image in the New Zealand Functional Food Industry

Content partner

University of Waikato

Collection

ResearchCommons@Waikato

Description

Functional foods are purported by scientists to provide consumers with health benefits over and above food’s most basic uses: providing energy and sustaining life. Western nations, including New Zealand, face significant health challenges as their populations suffer from unprecedented rates of chronic illnesses like cancer and obesity, and health-conscious consumers appear willing and able to purchase these products. The functional food industry has been growing rapidly for the last decade an...

Read more

Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2011

Creator

Worth, Benjamin John

URL

https://hdl.handle.net/10289/6033

Related subjects

identity / image / sensemaking / communication / functional food

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from University of Waikato before using it.

More Information

University of Waikato has this to say about the rights status of this item:

All items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.

What can I do with this item?

You must always check with University of Waikato to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.