Video

Bugger - Toyota Hilux

Bugger - Toyota Hilux
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Title
Bugger - Toyota Hilux
Content partner
NZ On Screen
Collection
NZ On Screen
Description

A series of farming mishaps each provoke the laconic comment — “bugger”. That was the formula behind one of New Zealand’s most iconic advertisements. Made by Saatchi and Saatchi to follow up the beloved Barry Crump/Lloyd Scott Toyota ads, and directed by ad veteran Tony Williams, this campaign attracted 120 complaints to the Advertising Standards Authority (who ruled that “bugger” was unlikely to cause serious offence). The shock value of that word, the role of Hercules the dog, and the perfo...

Format
Video
Date created
1999
URL
http://www.nzonscreen.com/title/bugger-toyota-hilux-commercial-1999
Related subjects
advertisement / toyota / barry crump / dog / commercials

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