DigitalNZ brings together more than 30 million items from institutions such as NZ On Screen so that they are easy to find and use. We added this one from this URL Opens in new window on 22 April, 2012, and last updated what we know about it on 26 January, 2021.
This item is a video clip. It was created by an unknown creator on or around the date 1999.
A series of farming mishaps each provoke the laconic comment — “bugger”. That was the formula behind one of New Zealand’s most iconic advertisements. Made by Saatchi and Saatchi to follow up the beloved Barry Crump/Lloyd Scott Toyota ads, and directed by Tony Williams, it attracted 120 complaints to the Advertising Standards Authority (who ruled that “bugger” was unlikely to cause serious offence). The shock value of that word, the role of Hercules the dog, and the performance of the hapless ...
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What can I do with this item?
You must always check with NZ On Screen Opens in new window to confirm the specific terms of use, but this is our understanding:
Non-infringing use
No sharing
No modifying