Bugger - Toyota Hilux

About this item

Title

Bugger - Toyota Hilux

Content partner

NZ On Screen

Collection

NZ On Screen

Description

A series of farming mishaps each provoke the laconic comment — “bugger”. That was the formula behind one of New Zealand’s most iconic advertisements. Made by Saatchi and Saatchi to follow up the beloved Barry Crump/Lloyd Scott Toyota ads, and directed by ad veteran Tony Williams, this campaign attracted 120 complaints to the Advertising Standards Authority (who ruled that “bugger” was unlikely to cause serious offence). The shock value of that word, the role of Hercules the dog, and the perfo...

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Format

Video

Date created

1999

URL

https://www.nzonscreen.com/title/bugger-toyota-hilux-commercial-1999

Related subjects

advertisement / toyota / barry crump / dog / commercials

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