Interpretation of two nutrition content claims: a New Zealand survey

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Title

Interpretation of two nutrition content claims: a New Zealand survey

Content partner

The University of Auckland Library

Collection

ResearchSpace@Auckland

Description

Objective: To determine how various population groups in New Zealand interpret the nutrition content claims '97% fat free' and 'no added sugar' on food labels.Methods: A survey of adult supermarket shoppers was conducted at 25 Auckland supermarkets over a six-week period in 2007. Supermarkets were located in areas where greater than 10% of the resident population were known to be Maori, Pacific or Asian, based on 2001 Census meshblock data. Four questions in the survey assessed understanding ...

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Format

Research paper

Research format

Journal article

Date created

2010

Creator

Gorton, D / Ni Mhurchu, Cliona / Bramley, D / Dixon, Robyn

URL

http://hdl.handle.net/2292/12962

Related subjects

food labelling / indigenous population / low-income population / New Zealand / food legislation / FOOD LABELS / REDUCED-FAT / HEALTH CLAIMS / INFORMATION / PERCEPTIONS / CONSUMERS

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