About this item
- Title
- From Fatwallet to eBay: An Investigation of Online Deal-Forums and Sales Promotions
- Content partner
- The University of Auckland Library
- Collection
- ResearchSpace@Auckland
- Description
Sales promotions are an important part of retail advertising strategy. Traditionally, research on sales promotions has generally assumed that the buyers are end consumers who do not engage in reselling, in large part due to high transaction costs. However, the recent Internet related technologies have dramatically lowered the cost of transferring goods between consumers, leading to relative ease of reselling activity amongst individual consumers. Little is known about the impact of this pheno...
- Format
- Research paper
- Research format
- Journal article
- Date created
- 2006
- Creator
- Gopal, R / Pathak, B / Tripathi, Arvind / Yin, F
- URL
- http://hdl.handle.net/2292/13798
- Related subjects
- Online Deal-Forums, Sales Promotions, Advertising Strategy, Online Auctions, Virtual Communities
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Report this itemDigitalNZ brings together more than 30 million items from institutions so that they are easy to find and use. This information is the best information we could find on this item. This item was added on 22 April 2012, and updated 17 September 2025.
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