Research paper

On-line Donor Behaviour: Proportional Donation Distribution between Administration Expenditure and Service Delivery

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Title
On-line Donor Behaviour: Proportional Donation Distribution between Administration Expenditure and Service Delivery
Content partner
University of Canterbury Library
Collection
UC Research Repository
Description

When donating to a charity there is an implied assumption that a proportion of the donation will be used to support the administration functions of the charity. The present study investigated whether it was possible to obtain direct donor support for the administration function of a charity. A ‘donation splitting’ technique was used, whereby participants could split a donation into a proportion that the charity could use for administration, and a proportion that could be used to deliver the c...

Format
Research paper
Research format
Thesis
Thesis level
Masters
Date created
2012
Creator
Williams, Skye
URL
http://hdl.handle.net/10092/6733
Related subjects
charity / on-line / donation / giving behaviour

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