On-line Donor Behaviour: Proportional Donation Distribution between Administration Expenditure and Service Delivery

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Title

On-line Donor Behaviour: Proportional Donation Distribution between Administration Expenditure and Service Delivery

Content partner

University of Canterbury Library

Collection

UC Research Repository

Description

When donating to a charity there is an implied assumption that a proportion of the donation will be used to support the administration functions of the charity. The present study investigated whether it was possible to obtain direct donor support for the administration function of a charity. A ‘donation splitting’ technique was used, whereby participants could split a donation into a proportion that the charity could use for administration, and a proportion that could be used to deliver the c...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2012

Creator

Williams, Skye

URL

http://hdl.handle.net/10092/6733

Related subjects

charity / on-line / donation / giving behaviour

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Copyright Skye Williams

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