Organisational learning, competitive strategy and export performance : a thesis presented in partial fulfilment of the requirements for a degree of Master of Management in Marketing at Massey University, Auckland, New Zealand

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Title

Organisational learning, competitive strategy and export performance : a thesis presented in partial fulfilment of the requirements for a degree of Master of Management in Marketing at Massey University, Auckland, New Zealand

Content partner

Massey University

Collection

Massey Research Online

Description

With the rise of global competition, organisations must acquire new knowledge and enhance their capabilities in response to fast changing market requirements. In international markets, it is vital for organisations to gather knowledge from both internal and external sources; however, few existing studies explore this topic in detail. This study employs organisational learning theory and competitive strategy theory to formulate a new organisational learning-competitive strategy-performance the...

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Format

Research paper

Research format

Thesis

Thesis level

Doctoral

Date created

2012

Creator

Chen, Kai

URL

https://hdl.handle.net/10179/3894

Related subjects

Organisational learning / Competition / Export trading companies / New Zealand

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