Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs

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Title

Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs

Content partner

University of Waikato

Collection

ResearchCommons@Waikato

Description

Little is known about the uptake of strategic marketing planning in golf clubs. Thus, based on a sample of 307 Australian, New Zealand and British golf clubs, this study examines the application of the normative model of strategic marketing planning and its associated marketing practices to golf club administration. Using information derived from golf club managers/secretaries, it investigates both the extent to which strategic marketing practices have been adopted as well as their contributi...

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Format

Research Paper

Research format

Journal article

Date created

2012

Creator

Brooksbank, Roger / Garland, Ron / Werder, Wayne

URL

https://hdl.handle.net/10289/7011

Related subjects

strategic marketing planning / golf / multi-country / business performance

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