Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in Italy

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Title

Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in Italy

Content partner

University of Waikato

Collection

ResearchCommons@Waikato

Description

This paper uses a hypothetical choice experiment to investigate Italian consumer preferences and willingness-to-pay (WTP) for organic, conventional and genetically modified (GM)-fed beef, utilizing intrinsic, search cues (price, color and visible fat) and extrinsic, credence cues. Data are gathered from three different locations in northern, central and southern Italy using a sequential Bayesian approach. Results showed that consumers attach higher value to organic meat. WTP for GM-fed beef, ...

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Format

Research paper

Research format

Journal article

Date created

2013

Creator

Zanoli, Raffaele / Scarpa, Riccardo / Napolitano, Fabio / Piasentier, Edi / Naspetti, Simona / Bruschi, Viola

URL

https://hdl.handle.net/10289/7288

Related subjects

animal welfare / consumer choice experiment / country of origin / ethical and environmental values / local breeds / marketing / organic beef / willingness-to-pay

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