Credit card logos and perceived value.

About this item

Title

Credit card logos and perceived value.

Content partner

Open Polytechnic

Collection

Open Polytechnic Repository

Description

Feinberg (1986) found that in the presence of a credit card logo items were given higher monetary values than they were given in the absence of the logo. Feinberg speculated that associative learning was the mechanism underlying this effect however alternative explanations that may be related to delay discounting have also been offered in the literature. Should the associative learning explanation be valid, then changes in the broader social and/or economic context may alter this effect. That...

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Format

Research paper

Research format

Conference paper

Date created

2009

Creator

Hunt, M. / Peters, H. L. / Lie, C. / Harper, D. N.

URL

http://hdl.handle.net/11072/748

Related subjects

Credit cards / Associative learning / Company logos / Behavioural and Cognitive Sciences / Psychology

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