Battle of the nations: Consumer perceptions of wine origins

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Title

Battle of the nations: Consumer perceptions of wine origins

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

Purpose: The purpose of this paper is to examine whether purchasers identify a wine’s country of origin and what their perceptions are of products originating from various wine producing nations. Design/methodology/approach: An interviewer‐administered questionnaire was used to examine the views of 399 consumers as they made actual purchase decisions inside stores in New Zealand, Australia, the United Kingdom and the United States. Findings: The results indicate that the majority of consumers...

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Format

Research Paper

Research format

Working or discussion paper

Date created

2014-06-01

Creator

Forbes, SL

URL

https://hdl.handle.net/10182/6032

Related subjects

country of origin / wine / perceptions / Marketing

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