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Lion beer advertisement

Lion beer advertisement
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About this item

Title
Lion beer advertisement
Content partner
Manatū Taonga, the Ministry for Culture and Heritage
Collection
Te Ara - The Encyclopedia of New Zealand
Description

This painted dartboard, which appeared in a Lion Breweries pub in Ōtaki, suggests the intensity of the competition between Lion and Dominion Breweries in the second half of the 20th century. By 1970 virtually all beer sold in New Zealand was made by one of this duopoly. It was not until the very end of the century that small new breweries began to emerge to provide a fairly mild challenge.

Format
Image
Date created
11 January 2013
Creator
Jock Phillips
Contributing partner
Te Ara – The Encyclopedia of New Zealand
URL
https://teara.govt.nz/en/artwork/40682/lion-beer-advertisement

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