Legend (Ghost Chips) - Road Safety

About this item

Title

Legend (Ghost Chips) - Road Safety

Content partner

NZ On Screen

Collection

NZ On Screen

Description

This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by...

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Format

Video

Date created

2011

URL

https://www.nzonscreen.com/title/legend-ghost-chips

Related subjects

ltsa / drink driving / traffic safety / psa / public safety / maori / young male / chips / puzzles / party / meme / road safety / ghost chips

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