The single seller

About this item

Title

The single seller

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.This paper aims to outline the advantages of the single seller principle. The example backgrounded is the New Zealand Dairy Board. The New Zealand Apple and Pear Board is another of the produc...

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Format

Research Paper

Research format

Book

Date created

1988

Creator

Jones, P. A.

URL

https://hdl.handle.net/10182/6182

Related subjects

single seller / New Zealand Dairy Board / marketing / co-operative / Marketing / Industry Economics and Industrial Organisation / Farm Management, Rural Management and Agribusiness

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