Food, fizzy, and football: promoting unhealthy food and beverages through sport - a New Zealand case study

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Title

Food, fizzy, and football: promoting unhealthy food and beverages through sport - a New Zealand case study

Content partner

Directory of Open Access Journals

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Directory of Open Access Journals

Description

Abstract Background High participation rates in sport and increasing recognition of how diet benefits athletic performance suggest sports settings may be ideal locations for promoting healthy eating. While research has demonstrated the effect of tobacco and alcohol sponsorship on consumption, particularly among youth, few studies have examined the extent or impact of food and beverage company sponsorship in sport. Studies using brand logos as a measure suggest unhealthy foods and beverages do...

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Format

Research paper

Date created

2013-02-01

Creator

Carter Mary-Ann / Signal Louise / Edwards Richard / Hoek Janet / Maher Anthony

Contributing partner

BMC Public Health

URL

http://www.biomedcentral.com/1471-2458/13/126

Related subjects

Sport / Sponsorship / Food / Beverage / Marketing / Public aspects of medicine

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