Stereotypes about New Zealand : culture, contact, and national identity : a thesis presented in partial fulfilment of the requirements for the degree of Master of Management in Communication Management at Massey University

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Title

Stereotypes about New Zealand : culture, contact, and national identity : a thesis presented in partial fulfilment of the requirements for the degree of Master of Management in Communication Management at Massey University

Content partner

Massey University

Collection

Massey Research Online

Description

From a sociocultural perspective, this study aims to describe stereotypes about New Zealand and New Zealanders and to compare them to New Zealanders' self-perceptions. Objectives are to determine whether differences across cultures exist that relate to stereotypes and how stereotype use and content relate to the amount of contact with New Zealanders. An extensive review of literature introduces general and intercultural concepts of stereotypes and links them to the national identity of New Ze...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2004

Creator

Sander, Mischa

URL

https://hdl.handle.net/10179/5835

Related subjects

National characteristics / New Zealand / Intercultural communication / Stereotype (Psychology) / Tourists / Attitudes

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