An exploratory study on the pet food purchasing behaviour of New Zealand consumers

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Title

An exploratory study on the pet food purchasing behaviour of New Zealand consumers

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

This research investigates the pet food purchasing behaviour of New Zealand consumers. This study seeks to identify all important attributes which are used by consumers to evaluate pet food products. Furthermore, the aim of the research is to understand the behaviour of pet food purchasers, consumer characteristics and identify different purchasing behaviours between cat and dog owners. This research is important due to the global increase in pet ownership and pet care expenditure, the value ...

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Format

Research Paper

Research format

Thesis

Date created

2014

Creator

Surie, Madeleine Laura

URL

https://hdl.handle.net/10182/6407

Related subjects

pet food / pet food industry / pet parenting / pet parents / marketing / consumer behaviour / purchasing behaviour / New Zealand / value add / food / Commerce, Management, Tourism and Services / Other Studies in Human Society / Marketing / Public Economics- Public Choice

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