Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking

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Title

Mobile Nudging: Answering the Challenges of Churn and Youth Disengagement in Mobile-Banking

Content partner

University of Otago

Collection

Otago University Research Archive

Description

Purpose The retention of the youth market is an important concern for banks and their marketers. With the increased use of mobile phones, banks are presented with new opportunities to reach young customers whose behaviour confirm low loyalty and high churn in a by now mature mobile interface market. This thesis investigates how a considered intuitive design of mobile banking interfaces could provide new perspectives towards the continued engagement of young customers. Design The project intro...

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Format

Research paper

Research format

Scholarly text / Thesis

Thesis level

Masters

Date created

2014

Creator

Gardezi, Syeda

URL

https://hdl.handle.net/10523/4760

Related subjects

Mobile-banking / behavioural economics / nudging / planning / customer churn / customer engagement / youth market / interface design

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