The Japanese market for organic fruit and vegetables : a thesis presented in partial fulfilment of the regulations for the degree of Masters of Business Studies in Agricultural Business at Massey University

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Title

The Japanese market for organic fruit and vegetables : a thesis presented in partial fulfilment of the regulations for the degree of Masters of Business Studies in Agricultural Business at Massey University

Content partner

Massey University

Collection

Massey Research Online

Description

This thesis reports the results of a study conducted in 1997 concerning Japanese consumers' awareness and consumption of organic fruit and vegetables, and their attitudes towards organic produce, food imports in general, and New Zealand in particular, as a supplier of organic produce. The study involved a self-completion survey of 998 Japanese consumers, a further 22 personal interviews with both consumers and people in the food industry, and observations of the retailing and merchandising of...

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Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

1997

Creator

Betteridge, Kerry

URL

https://hdl.handle.net/10179/6558

Related subjects

Horticultural products industry, Japan / Organic farming, New Zealand / Retail trade surveys, Japan / Organic fruit and vegetables / New Zealand exports to Japan / Organic produce, Japan

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