Dancing Cossacks - 1975 National Party

About this item

Title

Dancing Cossacks - 1975 National Party

Content partner

NZ On Screen

Collection

NZ On Screen

Description

One of the most controversial political adverts to emerge from New Zealand, this 1975 spot only played twice on local television, but helped bring National a landslide win. National leader Rob Muldoon’s chief target was the Labour Government’s superannuation scheme, which the ad notoriously associated with communism, via a troupe of dancing Cossacks. Created by ad agency Colenso, the concept was animated by company Hanna-Barbera in Australia. After being elected, Muldoon brought in a replacem...

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Format

Video

Date created

1975

URL

https://www.nzonscreen.com/title/dancing-cossacks-national-party-ad-1975

Related subjects

advert / advertising / ad / campaign / attack politics / election / 1975 election / cossacks / soviet / russia / cold war / superannuation / april fool's / april fools / tax / party political broadcast / dancing / animation / hanna-barbera / colenso / labour / national / national party / labour party / socialism / communism / privatisation / pension / mike wall / michael wall

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