Red Blooded - Lion Red

About this item

Title

Red Blooded - Lion Red

Content partner

NZ On Screen

Collection

NZ On Screen

Description

This boisterous Geoff Dixon-directed commercial dates from the time when craft beer was yet to make a big mark, and Lion Red was NZ's number one beer. Hyperactive in a flannel shirt, a pre-Hercules Michael Hurst takes the mic at a pub talent quest, and sings a war cry for Kiwi blokes against wimpy pretenders like champagne cocktails and Mexican beers. Local advertising veteran Roy Meares wrote the "anti-yuppie commercial" (he was also behind the long-running Speights 'Perfect Woman' campaign)...

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Format

Video

Date created

1993

URL

https://www.nzonscreen.com/title/red-blooded-lion-red

Related subjects

beer / lion red / lion breweries / lion brewery / widow twankey / robert palmer / pool / auckland / commercial / 90s / nineties / saatchi & saatchi / bar / saatchi and saatchi / roy meares / alcohol

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