Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.

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Title

Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.

Content partner

University of Canterbury Library

Collection

UC Research Repository

Description

This thesis explores how designers within the New Zealand designer fashion industry manage the interface between business development and designer aesthetic, then materialise this on the catwalk. The investigation is guided by two research questions. The first looks specifically at finding the creativity-business balance, asking how designers manage their business development processes while considering their aesthetic. The second shifts to the fabrication of this interface, inquiring into ho...

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Format

Research paper

Thesis level

Masters

Date created

2015

Creator

Leadley, Alexandra

URL

http://hdl.handle.net/10092/11350

Related subjects

Creative industries / designer fashion / fashion designer / business development / business strategy / brand development / label development / brand promotion / brand identity / designer aesthetics / designer creativity / designer identity / designer profile / identity management / catwalk / fashion shows / materialising.

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Copyright Alexandra Leadley

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