Transformative Service Research and Service-Dominant Logic: Quo Vaditis?

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Title

Transformative Service Research and Service-Dominant Logic: Quo Vaditis?

Content partner

University of Canterbury Library

Collection

UC Research Repository

Description

This paper takes a closer look at the emerging topic of transformative service research (TSR) and compares its facets with the more established concept of the service-dominant logic (SDL). The paper thus contributes to both theory development and practical application. This work highlights the conceptual parallels in the two approaches, for example, their holistic approach, their systems thinking, addressing entities or actors within such system(s), inclusion of the wider environment, and the...

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Format

Research paper

Research format

Journal article

Date created

2015

Creator

Kuppelwieser, V.G. / Finsterwalder, J.

URL

http://hdl.handle.net/10092/11407

Related subjects

Transformative service research (TSR) / Service-dominant logic (SDL) / Commerce, Management, Tourism and Services / Marketing / Marketing Research Methodology

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