Vote Compass in the 2014 New Zealand election: Hearing the voice of New Zealand voters

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Title

Vote Compass in the 2014 New Zealand election: Hearing the voice of New Zealand voters

Content partner

The University of Auckland Library

Collection

ResearchSpace@Auckland

Description

Vote Compass – an online voter education tool originating in Canada – was used for the first time in New Zealand during the 2014 general election. During its inaugural run, over 330,000 New Zealanders visited the Vote Compass website to answer 30 policy- or issue-based questions. In return, respondents received a report on how close their views were to 10 political parties seeking office. Due to the large sample size, these data provided Television New Zealand with unique insights into voters...

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Format

Research paper

Research format

Journal article

Date created

2015-12

Creator

Lees-Marshment, Jennifer / Dufresne, Y / Eady, G / Osborne, Daniel / Van der Linden, C / Vowles, J

URL

http://hdl.handle.net/2292/27907

Related subjects

Delivery / Electoral Commission / leadership / policy / political branding / political marketing / Television New Zealand / Vote Compass / voter engagement

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• Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/0032-3187/ https://au.sagepub.com/en-gb/oce/the-green-route-%E2%80%93-open-access-archiving-policy
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