About this item
- Title
- Advertisement spending and income: an aggregative analysis
- Content partner
- Lincoln University
- Collection
- Lincoln University Research Archive
- Description
Existing studies tend to investigate cross-sectional relations between GDP and advertisement at the firm or industry level. The present study focuses on the long-run relation between GDP and aggregate advertisement spending using United States data for the period 1900-2007. Granger causality tests indicate the temporal precedence of GDP. A cointegration analysis shows that, as GDP increases, it causes advertisement spending to increase at a rate faster than its own growth. Faster growth rel...
- Format
- Research Paper
- Research format
- Journal article
- Date created
- 2016-04-29
- Creator
- Hu, Baiding / Sanyal, A
- URL
- https://hdl.handle.net/10182/7001
- Related subjects
- advertisement spending / GDP / Granger causality / cointegration / Marketing / Marketing Communications
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Copyright © 2016 by authors and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). https://creativecommons.org/licenses/by/4.0/ Attribution (With the exceptions noted in http://researcharchive.lincoln.ac.nz/page/rights, this metadata is available under a Creative Commons Zero license.)
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