Franchisors’ self-identity and self-enactment during franchise start-up and its contribution to franchising

About this item

Title

Franchisors’ self-identity and self-enactment during franchise start-up and its contribution to franchising

Content partner

University of Canterbury Library

Collection

UC Research Repository

Description

Purpose – Globally, franchising is recognised as the fastest growing business development model (Dant, 2008; Stanworth et al., 2004), contributing trillions of dollars and vast employment opportunities to the global economy. Yet remarkably, an extensive number of franchisors cease franchising during the first few years (Stanworth, 2004). Given this situation, it is surprising that there is scant literature exploring both the transformation from a conventional business model to the franchise m...

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Format

Research paper

Research format

Thesis

Thesis level

Doctoral

Date created

2016

Creator

Jeremiah, Faith

URL

http://hdl.handle.net/10092/12942

Related subjects

sensemaking / franchisors / self-identity / successful business transformation / start-up dilemma / narratives / strategy practice

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