Welcome to Our World - Toyota

About this item

Title

Welcome to Our World - Toyota

Content partner

NZ On Screen

Collection

NZ On Screen

Description

Toyota launched its classic Welcome to Our World campaign in late 1989, to support the company's sponsorship of the upcoming Commonwealth Games and the Sesqui 1990 festival. This version was put together for the 1995 America’s Cup and Rugby World Cup. But there is minimum product placement in the heart-warming montage of Aotearoa landscapes and people, set to country singer John Grenell’s baritone take on the Jim Reeves song. The Geoff Dixon-directed campaign ran for a decade; the song topped...

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Format

Video

Date created

1995

URL

https://www.nzonscreen.com/title/welcome-to-our-world-toyota-1995

Related subjects

toyota / landscape / america's cup / rugby world cup / new zealand / scenery / jim reeves / john hor / john hore / john hore grenell / john grenell / john denver hore / softsell / soft-sell

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