European expert buyers perceptions of New Zealand products and businesses by level of knowledge and experience: an investigation of the food and beverage industry

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Title

European expert buyers perceptions of New Zealand products and businesses by level of knowledge and experience: an investigation of the food and beverage industry

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

As a country, New Zealand’s economy is dependent on its export markets. This is especially true for the food and beverage industry. With exporting so vital to the nation’s economy, it should be imperative to understand how the country’s products and businesses are perceived from a buyer’s standpoint. This is especially true for the European Union, as it is New Zealand’s third largest trading partner. Together, the European Union members take around 11.5 percent of New Zealand’s exports (in va...

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Format

Research Paper

Research format

Thesis

Thesis level

Masters

Date created

2016-05

Creator

White, Jeremy

URL

https://hdl.handle.net/10182/7660

Related subjects

country of origin / country branding / country image / expert buyers / product / New Zealand exports / European expert buyers / European marketplace / buyer / seller relationships / food and beverage products / consumer preferences / Marketing Management (incl. Strategy and Customer Relations) / International Business / Industrial Relations

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