Factors affecting strategic marketing decisions in agriculture : a study of fruit farmers in Thailand : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Agribusiness at Massey University, Palmerston North, New Zealand

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Title

Factors affecting strategic marketing decisions in agriculture : a study of fruit farmers in Thailand : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Agribusiness at Massey University, Palmerston North, New Zealand

Content partner

Massey University

Collection

Massey Research Online

Description

The transformation of agri-food marketing systems worldwide has implications for small-scale fruit farmers in Thailand. Effective strategic marketing decisions (SMDs) of farmers are essential elements in response to market transformation. Based on the theory of strategic decision making, SMDs are made in regards to the availability of internal resources, the dynamics of the external environment and the goals that need to be accomplished. Previous literature mostly explains the SMDs of individ...

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Format

Research paper

Research format

Thesis

Thesis level

Doctoral

Date created

2017

Creator

Chiamjinnawat, Bhawat

URL

https://hdl.handle.net/10179/11446

Related subjects

Tropical fruit / Marketing / Fruit growers / Horticulture / Agriculture / Thailand

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