Social media as a marketing tool for Gateway Antarctica

About this item

Title

Social media as a marketing tool for Gateway Antarctica

Content partner

University of Canterbury Library

Collection

UC Research Repository

Description

Currently New Zealanders under the age of 35 years don‟t know much about Antarctic issues or how Antarctica and the Southern Ocean affect them. One reason for this is that they do not know enough information about the Antarctic and cannot see how it is relevant in their lives. Gateway Antarctica is the centre for Antarctic studies and research at the University of Canterbury. It leads the world in Antarctic and Southern Ocean research across a range of disciplines as well as providing world c...

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Format

Research paper

Research format

Thesis

Thesis level

Other

Date created

2012

Creator

Furborough, Chanel

URL

http://hdl.handle.net/10092/14160

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